Horror Icons
There are many different iconic characters and props which add to overall branding of different horror films.
Other Horror posters which are recognisable for their colour and characters are 28 Days Later, The Exorcist and Friday the 13th. 28 days later I think is most recognisable for the red background that continues throughout both films, 28 Days later(2002) and 28 Weeks Later(2007), whereas other horror posters such as Friday the 13th and The Exorcist is still recognisable for there characters, the man with the briefcase and the killer with the hockey mask.
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