Identifying brand identity
As a group we knew we wanted to include Dan on our poster and magazine, as we felt that as our antagonist he is an iconic part of our features brand identity, as is the case with other major slasher villains such as Freddy Kruger and Jason. We have made heavy use white backgrounds in our promotional material as it is reminiscent of the sterile environment expected at a butcher's shop. White also contrasts well with blood making it pop out and look more stark, helping our brand be more recognisable.