QUESTION 2 - HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY?
Prezi- Magazine, Poster, Font/Title, Main Symbol, Main Icon
Feedback from audience on products and brand identity
Feedback from audience on products and brand identity
Branding:
Branding is an incredibly important part of any film, and before we made any decisions about the way we would brand our film we decided to look at some examples of incredibly successful movies with iconic branding.
The font is made of bright, bold colours. Caters to its younger demographic. It has been used throughout all films and even on lots of the different merchandise that was released along with the film.
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The transformers logo slightly mimics the appearance of the transformer themselves. There is also a sequence where the text itself transforms, with the metal intricately twisting into the title.
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This font has a rugged and rustic theme. This links in with the films development towards an almost apocalyptic setting. The colours are also typical of horror. The background symbol is reminiscent of a quarantine sign, this ties in with the disease/infection that is a focus of the film.
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This is another very simple bold font. The 'M' however adds a slight horror twist, as it has been shaped into a sharp point. This is symbolic of the killer weapon of choice in the film, the knife. This knife is a also used in other moment of the film, for example when Casey nonchalantly plays with it while on the phone.
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